A label is not a solution.

Jake’s story isn’t rare. At Youngify, we meet people every day who’ve been given a label, a diagnosis—but they’re still stuck, still in pain, still doing everything ‘right’ with no shift.

Jake is a Masters athletes in CrossFit, competing at nearly 60s. Strong, fit, disciplined.

So when his back tightened during a routine workout, he didn’t panic. He figured it was just fatigue—or age—and kept moving.

But the pain stuck around.

He backed off. Did the usual things: rest, heat, mobility work. It helped a bit… but not much. Weeks later, something still wasn’t right.

What stood out wasn’t the diagnosis. “Strain,” “tightness,” “age-related”—it all made sense.
The problem was that the treatment didn’t really do anything.

That’s what we hear from so many of our older clients.
They’re doing the right things.
They’ve been told the right-sounding label.
But they’re not getting better.

In Jake’s case, he eventually realised it wasn’t the tissue that needed fixing—it was the way his brain had started guarding certain muscles, joints and nerves. Once that shifted, so did the pain.

We see the same pattern every week:

• People who are active, motivated, not looking for shortcuts

• They've accepted their diagnosis—but they’ve started to wonder why nothing is changing

The truth?
Even when the diagnosis is technically right, the brain might still be protecting something deeper that’s been missed.

If pain’s hanging around longer than it should—and your treatment hasn’t changed that—it might not be about “getting older.”

It might be that your brain is waiting for the right problem to be addressed.

If you want to learn more you can download our ebook–see below. 

Or, if want to explore whether that’s what’s happening in your case, you're welcome to book a free call–see below.